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Brad Field,Rachel Frost and Blue listen

Rescue dogs in Birmingham are enjoying Christmas music in their kennels thanks to a new-state-of-the-art sound system.

The newly installed, high-tech system ensures that dogs, visitors and staff alike at Birmingham Dogs’ Home can now enjoy a background of jovial seasonal songs.

The music comes as part of a package of sophisticated installations by Brad Field from Edgbaston-based Sensory Audio Visual Systems ( who has worked with the dogs’ home throughout the build programme at its new premises at Catherine-de-Barnes, near Solihull.

Brad explained that dogs love music which also has a calming effect on them. He added: “They are so well cared for by the hard-working staff at the dogs’ home and having the Christmas music has been an added bonus this year.

“Everyone at Birmingham Dogs’ Homes has been a joy to work with and realising that I have been able to help in this small way is very rewarding.

“Music is also being played in reception and throughout the adjoining main corridor.

“We’ve also fitteda reception video display to show visitors all the good work the centre does, thus highlighting the message to visitors as soon as they step into reception.

“The new digital signage, combined with the music, helps create a welcoming atmosphere for all visitors and staff. The whole system is very interactive and has been designed to match the centre’s requirements.

“Behind the scenes we have also provided very user-friendly presentation systems for the Community and Board Rooms to help audiences gain most from information provided during meetings and events.”
Birmingham Dogs’ Home Manager Areika Bickerton also explained that the music had provided a tranquil atmosphere to the Catherine-de-Barnes Centre, greatly helping the dogs settle in and be happier.
She said: “We’ve found the music useful for reducing dog anxiety and muffles background sounds that might otherwise upset them.

“Research has shown that soothing tunes are beneficial to dogs. It’s key for us that our dogs feel as comfortable as they can be prior to finding their forever home”.

Top five festive canine-inspired tunes:
1. Furry tail of New York – Kirsty McColl and the Pugs
2. Driving Bones for Christmas –Chris Flea-r
3. Miseltoe and Whine Sniff Richard
4. Bark the herald angels sing – Amy Grunt
5. All I want for Christmas is a chew – Maria Cairn Terrier

Issued by Linda Aitchison (07867 420803) at The Marketing Room (01543 468621) on behalf of Brad Field of Sensory Audio Visual Systems. For more information please call Brad on 0121 446 2994 or 07740 416928, email Brad Field [] or Rachel Frost on 0121 643 5211.

This press release was distributed by ResponseSource Press Release Wire on behalf of Sensory Audio Visual Systems in the following categories: Consumer Technology, Farming & Animals, Public Sector, Third Sector & Legal, for more information visit