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I am delighted to announce this important evolution of responsibilities in our Italian business

Promotion Positions Company for Continued Growth and Success

Paris — January 6th, 2016 — Life sciences outsourcing and consulting services specialist firm ProductLife Group (PLG) has promoted Fulvia Feltrin of Keypharma Italy, a ProductLife Group company, from Regulatory Affairs Director to General Manager. At the same time, Anna Baudo, founder and Managing Director of Keypharma, will transition to become an independent consultant and strategic adviser to the company reporting directly to Adam Sherlock, PLG Group CEO. The two new positions took effect on 1 January 2016.

Fulvia has served as regulatory affairs director at Keypharma Italy since 2003. During her 12 years in that role, she has managed and supported the regulatory affairs team, provided strategic support for clients, and contributed to the growth and development of the business. Her years of service with Keypharma and her strong leadership skills position her to excel in her new role as General Manager.

As Managing Director and founder, Anna created and developed Keypharma from its initial core group of professionals with expertise in regulatory affairs into Italy’s leading provider of a broad spectrum of highly specialised services, with an excellent reputation in the market. This resulted in the acquisition by PLG which has enabled Keypharma to reach a higher level of international exposure. Anna’s deep knowledge and specific expertise in regulatory and government affairs, her people-focused leadership skills and her client-first mentality, will be invaluable in her new role supporting the development and execution of the Group’s growth strategy, ensuring a smooth transition of general management to Fulvia, and providing Keypharma’s clients with continuity of service.

“I am delighted to announce this important evolution of responsibilities in our Italian business,” said CEO Sherlock. “In Fulvia, we have a proven, successful, respected, and logical successor to Anna. Fulvia will provide our staff and our clients with both confidence in a smooth transition and effective business continuity. This is a well-deserved and decidedly appropriate promotion for Fulvia. I know she will be a great success in the role as the firm both expands our business in Italy and maintains the momentum to integrate the PLG companies into a truly international group. In addition, I am absolutely thrilled that I will continue working closely with Anna Baudo on strategic initiatives across PLG. I look forward to an exciting new year in 2016.”

About ProductLife Group
ProductLife Group is a trusted partner that helps clients stay ahead of the changing R&D landscape. We provide support across all stages of the product life cycle and have experience in working with companies in every segment of the life sciences industry. With an established presence across Europe, North America, and Asia Pacific; with extensive capabilities in key markets; and with more than two decades of serving the industry, ProductLife Group has a solid platform from which to provide clients a range of services, consulting, and outsourcing solutions. PLG empowers clients to focus on innovation and business growth strategies and to make strong, informed decisions every step of the way. What’s more, we wrap it all up with partnership flexibility, for a truly customised experience that helps clients scale their initiatives cost-effectively.

By taking advantage of the power of deep domain expertise, established relationships, intelligent collaborations, and a flexible delivery framework, ProductLife Group delivers exceptional service to clients. Our goal is to develop long-term relationships by being responsive and relevant and by consistently delivering value. We cultivate a trusting, consultative environment and are positioned to operate as an extension of clients’ businesses, with a shared interest in their long-term success.

More at or follow us on Twitter at @ProductLife_EU.

PR Contact
Sarum PR – PR for ProductLife Group
+44 1722 322916

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