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We thought it’d be great if businesses and public sector organisations would actively support and encourage individuals to give something back

Service communications experts at soh are using 29th of Feb to support the Rainbow Trust Children’s Charity and are calling on organisations to support staff who would like to use the leap year extra day for a good cause

soh, based in London and the North West, is donating the leap day in February to the Rainbow Trust Children’s Charity which provides support to families with a life threatened or terminal illness.

The idea was born when the team at soh realised that every leap year most employees work an extra day. They decided they would use that extra day ‘to do some good’. They’re also calling on other organisations to do the same with the ‘Your Free Day’ campaign.

Fran Fish, Managing Director at soh, commented: “We thought it’d be great if businesses and public sector organisations would actively support and encourage individuals to give something back. Giving employees the chance to do some good because of the extra day created by a leap year seemed the perfect opportunity”.

Emma Haines, Director of Marketing and Fundraising at Rainbow Trust Children’s Charity, says: “Finding new ways to raise money and give to charities is becoming increasingly difficult so we were delighted that soh chose Rainbow Trust to benefit from ‘Your Free Day’. The two challenges charities often face is resource and money so to be offered a day of support from experienced professionals will make a big difference.”

Talking about how soh will be working with the charity, Rob Smale, Director of Professional Services at soh, commented: “We’re providing spoken and written communications workshops for the people who do the great work supporting families 24/7. Our team is also helping to raise funds at Rainbow Trust shops in a ‘The Apprentice’ style competition at the Leatherhead and Cheam shops as well as a pop up stall in Mold, North Wales.

To get involved in Your Free Day, or find out more, visit To find out how others are spending their free days, and share your own story, use #yourfreeday.

Notes for editors

About soh

Using a mix of service know-how, consumer insight and creativity soh helps the world’s leading companies including Aviva, Virgin Media and British Airways to keep their customers, sell more and reduce costs by making their audio, written and conversational communications work harder.
soh – service communications experts.

Rob Smale — Professional Services Director
Direct Line: 07932 722588

About Rainbow Trust Children’s Charity

Rainbow Trust Children’s Charity provides expert social palliative care to families when their child has a life threatening or terminal illness. Offering emotional and practical support, assistance is available for families 24 hours a day. Individually tailored high quality care is offered from diagnosis through to treatment and, should a family become bereaved, the charity will continue to support them for as long as they are needed, helping family members cope with the present and preparing them for the future.

Rainbow Trust relies almost entirely on voluntary donations and through the outstanding generosity of its supporters is able to help over 1,900 families a year throughout England. However, this is only a third of the families that could benefit from its help. The charity’s vision is that one day all terminally ill children and their families will have access to a Rainbow Trust Family Support Worker.

Anna Jackson — Press & PR Officer
Direct Line: 01372 220 028

Ashley Cox — PR Manager
Direct Line: 01372 220 018

This press release was distributed by ResponseSource Press Release Wire on behalf of SOH in the following categories: Leisure & Hobbies, Business & Finance, Media & Marketing, for more information visit