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• Pocket App launches new crowdfunding campaign and invites you to be part of its business

London, 8th February 2016 – Pocket App, the UK’s largest independent app developer, is delighted to announce that its new Seedrs crowdfunding campaign is now live – please click here for the official landing page.

The crowdfunding campaign went live today and is gaining momentum fast with 41% of its fund target already reached within the last few hours. Pocket App intends to raise £750,000 in funding in order to continue to develop and grow this exciting and innovative business. Pocket App’s crowdfunding campaign represents a unique opportunity for investors to be part of this mobile and app development company, which is not only developing apps but is now building online businesses and helping to raise investment funding for these businesses.

Mobile usage is exploding and businesses around the world are scrambling to get in the game. Add to this the fact that IoT will not only add 100 billion+ newly connected devices in 2016, but the integration between these devices will also require more sophisticated mobile apps.

Pocket App is uniquely poised to take advantage of this revolution. In fact, not only is Pocket App facilitating the development of mobile, it is the technology backbone of the app industry.

Paul Swaddle, CEO and co-founder of Pocket App comments: “In this ultra-competitive landscape, Pocket App is a major cost innovator and is leading the way with our approach to app development. And, just like Rocket Internet, we are helping to build companies. We have developed our proposition from building apps to building whole online and mobile businesses – thereby reducing the time enterprise businesses and start-ups need to spend on investment in either people, technology, or resources. Our approach is gaining real traction and we are excited to see how well our crowdfunding campaign is already performing.”

Rather than invest in building out all the technology and hiring a whole development team, Pocket App uniquely helps organisations who want to build an online or mobile solution fast by providing a virtual team and the technology backbone to do this quickly and cost-effectively.

This is exactly what Pocket App did for Cab:app – the only booking and payment app that connects passengers in 90 cities across the UK with a licensed black cab hailed directly from their smartphone. Cab:app also provides drivers with useful features such as job information, a fare calculator and a tracker for passengers to enjoy a cashless journey.

Pocket App not only designed the solution and the payment system but provided all the development resources Cab:app needed to get this idea off the ground and turn it into a multi-million pound business.

Andrew Hull, co-founder and strategy director Pocket App adds: “Today, almost every new idea has an app or mobile element to it. You only have to look at the two finalists for The Apprentice and their propositions – a dating app and a plumbing business with an app element - and you can quickly understand just how prolific apps are. This is one of the reasons why our CEO, Paul Swaddle, was asked by the BBC Apprentice team to join the final episode as an industry expert to judge the final two candidates, Vana Koutsomitis and Joseph Valente. Companies like Pocket App are going to be highly sought after in the future for our expertise, technology, resources and capabilities – it is a highly compelling mix.”

Here are six great reasons why you might want to check out Pocket App’s crowdfunding campaign:

1. Its exciting new self-build apps will revolutionise app development. Pocket Tasks, Pocket Booking and Pocket Events let you build your own apps without the wait.
2. Pocket App is investing in ever more sophisticated systems as it builds out its proposition from building apps to building whole online businesses.
3. Pocket App is growing its leadership team and its partnerships with global players such as Microsoft, IBM and Atos.
4. It has just launched its new London Lab, an exciting new space where it can nurture and grow fledgling ideas collaboratively with partners.
5. Pocket App is recognised as an industry expert, one of the reasons it was invited to judge the finalists for The Apprentice. The founders have been working in mobile for over 15 years and as a result are seasoned mobile evangelists with an eye for spotting market opportunities.
6. Pocket App is award-winning – in the last 12 months it has won the Great British Entrepreneur of the Year Award, the UK Digital Experience Award, and the UK App Design Award, and at the beginning of February was announced as a shortlisted candidate in The Techies, the winners of which will be announced at a glittering ceremony on 25th February.

To find out more about Pocket App and its exciting crowdfunding initiative as the business expands its products, services and team, visit www.pocketapp.co.uk or click on the Seedrs link here.

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About Pocket App

Pocket App is the UK’s largest independent app developer, designing, developing and distributing award-winning mobile apps. Founded in 2011, Pocket App’s senior executives collectively have over 30 years’ experience in the mobile industry having worked in partnership to deliver projects for large telcos, as well as a vast array of leading brands and marketing agencies. Pocket App is a recognised specialist multi-platform application provider, designing mobile apps and mobile solutions. For further information please visit www.pocketapp.co.uk or follow us on Twitter @PocketApp.

Media Contacts
Michael Bartley
C8 Consulting
0118 949 7750
michael@c8consulting.co.uk

Tom Hindle
C8 Consulting
0118 949 7763
tom.hindle@c8consulting.co.uk

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