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TravMedia's IMM 2016

Over 250 leading journalists already pre-registered for travel's biggest day

Over 250 leading journalists already pre-registered for travel's biggest day

A record-breaking 140+ global travel and tourism brands are set to attend TravMedia's International Media Marketplace [IMM] in London on 14 March, with over 250 leading journalists already pre-registered for the day.

TravMedia's flagship industry event (http://travmedia.com/immuk/) is headline sponsored by Brand USA, the destination marketing organization for the United States, and takes place again at the QEII Centre, central London's largest dedicated conference and exhibition space.

Brand USA will host the event's lunch, with Texas Tourism announced this week as sponsor for the post-event reception, also taking place at the QEII. CityPASS has become the day's refreshments sponsor.

Meetings Manager, TravMedia's custom appointment-bookings website for IMM, which generated almost 3000 15-minute meeting bookings in 2015, goes live soon. Journalists who cover travel can still register for the event here: http://travmedia.com/immuk/media-registration.html.

Tommy Woods, Texas Tourism's European Marketing Specialist commented: “We are delighted to sponsor IMM's closing reception and to have the opportunity to discuss and present Texas' immensely diverse and unique destination to the cream of the UK media. We hope this will inspire attendees to explore what we have on offer to the UK visitor.

"This sponsorship forms part of a sales and media mission that Texas Tourism is organizing in and around London. Industry representatives from the state's regional tourism boards will be visiting key trade and media contacts to increase trade product to Texas and to educate our contacts on exciting developments in the Lone Star State."

Said Henry Hemming, Managing Director of TravMedia UK: “Journalists have given a clear thumbs-up to the concept of a single day event where they can shop for a year's worth of leads and ideas from global travel and tourism PRs. We're anticipating our biggest-ever IMM.”

Media titles registered for the UK event, through editors, writers and freelancers, include The Times, The Telegraph, The Sun, The Guardian, Sunday Times, Metro, Cosmopolitan, House & Garden, Elle, Conde Nast Traveller, Wanderlust, National Geographic Traveller, BBC, Lonely Planet, Travel Weekly, TTG, ABTA Magazine and Selling Travel.

Exhibitors currently booked for IMM 2016 include Accor Hotels, Atout France, British Airways i360, Caribbean Tourism Organization, Carnival Cruise Lines, Destination Canada, Greek National Tourism Organisation, Hong Kong Tourism Board, Kennedy Space Center, Kuoni, Los Angeles Tourism and Convention Board, New Orleans Convention and Visitors Bureau, Pegasus Airlines, San Francisco Travel Association, Small Luxury Hotels of the World, Switzerland Tourism, Tourism Ireland, Virgin Holidays, Visit California, VisitDenmark, Visit Orlando and Visit Scotland (full list below).

IMM has become the leading event connecting media with international tourism and travel brands. In 2015, over 200 journalists and 110 PR professionals attended. TravMedia also hosts IMMs in other regions, with the latest event in Australia, taking place at the Dockside Pavilion in Sydney on 19 February, with over 102 exhibitors and 120 journalists anticipated.

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EXHIBITORS ALREADY BOOKED FOR IMM 2016: Accor Hotels, AMAWaterways, American Affair, Amsterdam Marketing, Atlantic Canada, Atout France, Austin Convention & Visitors Bureau, Austrian National Tourist Office, Bahamas Ministry of Tourism, Belgian Tourist Office - Brussels & Wallonia, Brand USA, Brend Hotels, British Airways i360, Burgundy Tourism, Cairngorms National Park, CaminoWays.com, Caribbean Tourism Organization, Carnival Cruise Lines, Catalonia Tourist Board, Cayman Islands Department of Tourism, Champagne-Ardenne Tourist Board, CityPASS, Club Med, Colorado Tourist Office, Continuum Attractions, Crystal Ski Holidays, Cyprus Tourism Organisation, Destination Bristol, Destination British Columbia, Destination Canada, Destination NSW, Dominican Republic Tourist Board, Düsseldorf Tourist Board, Eating Europe Tours, Eccleston Square Hotel, Efteling Theme Park Resort, Experience Kissimmee, Florida's Paradise Coast, Food & Drink Devon, Fredericksburg Convention & Visitor Bureau, French National Monuments, Frontier Travel, Gili Lankanfushi Maldives, Glasgow City Marketing Bureau, Gran Canaria Tourist Board, Grand American Adventures, Grapevine Convention & Visitors Bureau, Great Rail Journeys, Greek National Tourism Organisation, Hard Rock Hotels All Inclusive Collection, Hayes and Jarvis, Headwater, Holland America Line, Hong Kong Tourism Board, HotelREZ Hotels & Resorts, Imvelo Safari Lodges, Inghams, Insider Journeys, Ireland's Blue Book, Jacada Travel, Jewel Resorts Jamaica, Journey Latin America, Kamili, Keukenhof, Korea Tourism Organisation, Kuoni, Le Boat, Los Angeles Tourism and Convention Board, Love Loch Lomond, Macau Government Tourist Office, Marketing Manchester, Massachusetts Office of Travel & Tourism, Massimo Villas Collection, Meliá Hotels International, Michigan Tourist Office, MSC Cruises, NASA's Kennedy Space Center Visitor Complex, National Trust, New Orleans Convention and Visitors Bureau, North Carolina, One Ocean Expeditions, Ontario Canada, Ottawa Tourism, Pegasus Airlines, Perception, Perfect Stays, Philadelphia CVB, Preferred Hotel Group, Quebec City Tourism, Ramblers Worldwide Holidays, Region Umbria, Regional Agency for Tourism Promotion "In Liguria", Rickshaw Travel, San Francisco Museum of Modern Art, San Francisco Travel Association, Seattle and Washington State, Simon Shopping Destinations, Small Luxury Hotels of the World, Soar Mill Cove Hotel, State Tourist Board Baden-Württemberg / South West Germany, Switzerland Tourism, Texas Holiday Travel, Texas Tourism, The AMResorts Collection, The Basque Country, The Cotswolds, The Doyle Collection, The French Pyrenees, The Royal Yacht Britannia, The Travel Corporation, Thermae Bath Spa, Tirol Tourist Board, Tourism Ireland, Tourism Northern Territory, Tourisme Quebec, Tourism Uganda, Travel Alberta, Travel Manitoba, Treasure Houses of England, Trinidad & Tobago Tourist Board, trivago, U.S. Travel Association, VIA Rail Canada, Virgin Holidays, VisitAberdeen, Visit California, Visit County Durham, VisitDenmark, Visit Denver, Visit England, Visit Flanders, Visit Houston, Visit Kent, Visit Orlando, Visit Scotland, Visit Tampa Bay, Visit Wales, Visit West Hollywood, Voyages-sncf.com, Welcome South Devon and Welcome to Fife

EDITORS NOTES
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.

The company currently operates in 11 countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.

In the UK, TravMedia and Food4Media are part of the family of websites that also includes Homes4Media.com and Property4Media.com, sites that are owned and operated separately by News4Media Ltd.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.
The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

ABOUT BRAND USA

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to a study done by Oxford Economics, Brand USA's marketing initiatives in 2013 alone resulted in an incremental increase of 1.1 million visitors to the USA and total impact on the U.S. economy of $7.4 billion in spending, which supported 53,000 new jobs.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.VisitTheUSA.com.

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For further information, please contact:
Howard Salinger, Regional Director
TravMedia UK
T: +44 (0)20 3440 8915
E: howard.salinger@travmedia.com

Lauren Michôd, Vice President, Communications & International Relations
T:+1 (212) 808-0811 ext 107
E: lauren.michod@travmedia.com

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