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London, Tuesday February 9, 2016 – Volume consumption of wine in the UK will show above- average growth over the next five years, according to forecasts by VINEXPO, organizer of the world’s largest wine and spirit exhibitions. Data released today for UK wine and spirits consumption from 2013 and 2014, and forecasts to 2019, reveal wine consumption rising by 1.8% over the next five years compared with projected average global growth of 1.4%.

The UK also consolidated its position as the world’s biggest importer of wine by value in 2015 when imports of both still and sparkling wine reached GBP11.85 billion (USD17.2 billion). This is twice the value of imports to the USA, the world’s biggest volume consumer of wine. In contrast, between 2013 and 2014 the UK was fifth largest among wine consuming countries.

By 2019 the volume of UK wine imports will rise 0.5%, to reach 138 million 9-litre cases, whereas the volume of wines imported into the USA will fall by 1.2% over the same period.

Prosecco booms

Whilst still wines represent 91% of all wines consumed in the UK, sparkling wines are fashionable and the segment continues to grow. Between 2010 and 2014, while consumption of still wine fell by
8.2%, the consumption of sparkling wines gained momentum increasing +33.5% by volume, with Prosecco being the main driver.

Overall sparkling wine consumption by volume grew by 11.5% in 2014 in comparison to 2013. The volume of all non-Champagne sparklers grew at an even faster 15.2% in the same period. This category is driven by Italian sparkling wine, which saw volume grow at a rate of 52.1% in the year 2013 to 2014. The growth is a result of the still-accelerating Prosecco boom.

The VINEXPO/IWSR research reveals that the majority of Prosecco sold in the UK is unbranded (private-labels or retailers exclusive accounts). This means brand consciousness, as such, is almost non-existent. Consumers see Prosecco as a brand in its own right. Therefore, there is space for growth at the higher price points if investments are made by key players to build recognisable Prosecco brands that can build consumer loyalty, VINEXPO says.

The Champagne category – UK leading market

Between 2013 and 2014 Champagne exports to the UK grew by 6.1% to reach 32.7 million bottles. The UK is the world’s number one market for Champagne; 40% of Champagne volumes are distributed via the off-trade , but this year the on-trade and online channels drove the growth rate, particularly in London.

Italy exports more wine to the UK than France

The volume of UK wine imports from Italy increased by 13.9% between 2010 and 2014. In 2014 imports reached 21.8 million 9-litre cases (still+sparkling). In the same year Italy overtook France as a major UK importer for the first time and became the second largest wine supplier after Australia. Over the same period, French imports remained stable reaching 19.4 million cases in 2014

Australia number 1

Australia remains the UK’s number one wine provider with 25.2 million 9-litre cases imported in 2014, but its exports are declining. In the five years 2010 to end 2014 they fell by 11.8% by volume. The decline is forecast to continue in the run up to 2019 when volume will reach 25 million cases.

Growth for spirits in the UK

Consumption of imported spirits between 2010 and 2014 grew by 9.5 %, rising from 12.7 million
9-litre cases to 13.9 million cases. Consumption of domestic spirits decreased in the same period by 5.6% to 17.5 million cases.

Imports of spirits are forecast to climb 9.3% between 2015 and 2019. In the same five-year period consumption of domestically-produced spirits are forecast to increase by 0.9% to 17.6 million cases.
The volume of all imported spirits consumed between 2010 and 2014 grew by +0.5% and between 2010 and 2019 will grow at a faster rate of +4.7%.

Vodka remains the favourite spirit of UK consumers with a market share of 30% in 2015 (9.6 million cases). Whisky from all categories was in second place with consumption of 7.9 million cases.
Gin and Rum are forecast to be the fastest growing spirits categories between 2010 and 2019 with Gin showing a 25.9% growth rate and Rum up 23.7%.

Gin consumption in the UK rose from 2.7 million cases in 2010 to 3 million cases in 2014. The VINEXPO/IWSR study forecasts consumption will rise to 3.4 million cases by 2019. Rum consumption rose from 2.7 million cases in 2010 to 2.9 million in 2014 and is expected to reach 3.3 million cases in 2019.

About the Vinexpo/ IWSR study

For the 14th year running, Vinexpo, the international wine and spirits exhibition, has commissioned a study from market intelligence provider IWSR (International Wine and Spirit Research). This in-depth analysis of global consumption, production and international trade in wines and spirits includes a 5-year forecast (up to 2019 for this new study).
The survey covers 28 producing countries and 114 consumer markets.

Established in 1971, the IWSR database is the broadest, most accurate and most detailed source of information on the worldwide alcoholic beverages market.

In 14 years, the Vinexpo study has become a standard reference for professionals in the sector. The high quality of this unique survey, instigated by Vinexpo, is proven year after year, as comparison of projected and actual consumption figures display a consistently low margin of error.

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Press contacts:

Anne Cusson – Communication Director
Katharina Woitczyk – PR Manager
Tel: +33 (0) 5 56 56 01 68 - Email: -
Eugene Bacot – V O I C E PR
Tel: 07802 345030 Email:

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