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Sarum seeks new Life Sciences clients

We’re seeing a thirst for information from editors for high-quality content from experts in pharma technology and services

- The specialist agency is now further growing its pharma industry software and services provider portfolio to maximise its expertise, experience & editorial strengths -

Salisbury, UK – February 16th, 2016 – Brand journalism and digital PR agency Sarum has kicked off 2016 with a flurry of content-based PR activity in the life sciences market, following unprecedented growth in technology use in the sector.

The pharmaceutical industry, one of Sarum PR’s primary vertical markets, is riding high currently as specialist IT companies and pharma-specific trade journals strive to meet soaring demand for up-to-date information and advice on a range of technology and information management issues.
Explaining the surge of activity, Carina Birt, Sarum founder, cites research by PwC ( This found that CEOs in life sciences (even more so than other markets) see technological advances as key to transforming their business over the next 5 years.

“We’re seeing a thirst for information from editors for high-quality content from experts in pharma technology and services, which Sarum is extremely well positioned to meet,” Carina says. “That’s because of our team’s deep knowledge and experience around IT use in the life sciences industry, and our long track record of producing tailored, branded journalism of the highest quality. We have built up excellent relationships with the most respected publications in the industry, both in Europe and the US, because editors trust us to deliver.”

Sarum regularly produces timely, incisive content for many of the UK and USA’s Pharmaceutical, Biopharmaceutical, Medical Device and Cosmetics titles, on behalf of its clients.

“Now we’re looking to build our client portfolio of software and services providers in life sciences in the UK, Europe and the USA, to further capitalise on this successful and thriving area of the business,” Carina adds.

Sarum already represents a stellar line-up of specialist software and services organisations across these geographical markets. Its client base over the years reads like a Who’s Who of IT providers to the life science industry, from CDC Solutions, Liquent, Thomson Group, CSC Life Sciences, ISI, ProductLife Group and Kallik, to Infotehna and AMPLEXOR.

It has created an inspired range of content for these companies: issue-based articles, roundtable debates, breaking news stories, videos, award-winning blogs and other viral social content.
Many of Sarum’s clients provide IT solutions and services specifically in the area of information/content management. (AIIM International, the global community of information professionals is among its prestigious international clients.)

In addition to life sciences, Sarum has also carved vertical niches in health and social care, where it has produced a wealth of content for the likes of Kainos, SynApps Solutions and TotalMobile. Sarum was instrumental in launching electronic medical records system Kainos Evolve™ in the UK health sector 6 years ago, and in raising the profile of TotalMobile’s mobile solutions for care workers - most recently through an award-winning blog campaign, The Mobile Moment.

“2016 has got off to a flying start,” Carina says. “Business is soaring across all of our target markets, but we’ve been particularly struck by the current level of demand for life sciences expertise. We’d now like to keep growing this side of the business, by bringing on board other IT and service providers in this market, to capitalise on the knowledge and experience we’ve amassed over the last two decades, as well as the valuable relationships we’ve forged with pharma editors.”

About Sarum PR

Award-winning brand journalism and digital PR agency Sarum, founded more than 20 years ago by Carina Birt, delivers strategic content-led PR and communications services to UK, Europe and USA-based technology clients. Among its specialist areas are data and content management solutions and services, especially for the life sciences, health and social care sectors. Sarum also represents clients in automated communications, across sectors ranging from healthcare to financial services and retail.

Sarum has won numerous prestigious awards, most recently including a League of American Communication Professional (LACP) Global Communication Competition Award for the World Paper Free Day campaign it runs for AIIM, and an LACP Bronze award for The Mobile Moment, a healthcare blog devised, created and managed by Sarum for mobile working specialist TotalMobile.

Recently signed clients include world-leading graph database brand Neo Technology, digital marketing company Theorem Inc, and AMPLEXOR Life Sciences. Long term clients include EASY Software, Sopra Banking Software, AIIM International, VoiceSage, ProductLife Group and SynApps Solutions. More at

Carina Birt, Sarum, +44 1722 322916,, @birtie; @sarumpr

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Health, Business & Finance, Medical & Pharmaceutical, Media & Marketing, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit