Chanel and Starbucks top list of China's most powerful fashion and lifestyle brands Wednesday 20 April 2016 PDF Print American and European brands still dominate among Chinese consumers Chanel and Starbucks top list of China's most powerful fashion and lifestyle brands Chanel, Starbucks and Cartier rank as the top three fashion and lifestyle brands among mid- to high-end consumers in China, according to a major new report. The report, produced by China’s leading fashion business platform Luxe.CO, ranks the top 100 premium brands for mid-high end consumers in China. The rankings are based on a uniquely detailed analysis of data from sales in China, mentions and searches on Chinese social media platforms and search engines, and a survey of mid-high end Chinese consumers. The study comes as China’s middle-class is rapidly overtaking America’s to become the largest in the world. The study reveals that American and European brands still dominate fashion in China. The top 10 brands are: 1. Chanel 2. Starbucks 3. Cartier 4. IKEA 5. Nike 6. Adidas 7. Louis Vuitton 8. Uniqlo 9. Dior 10. Burberry The wide-ranging study also reveals that: - American and European brands still dominate among Chinese consumers, with 90% of the top 100 brands coming from America or Europe, but newer Chinese entrants make the list too. - Older brands hold most sway among China’s mid-high end consumers. The average age of the top 100 brands is 76 years. But while European brands mostly hail from the 1930s, most top American brands were founded in the US heyday of the 1950s. - Some brands have significant potential to grow, with brand awareness far in excess of their current sales ranking in China. Tom Ford, Alexander McQueen and Victoria’s Secret are the brands with the highest growth potential on this basis. - Chinese consumers are not tied to luxury brands, with the top 100 list including a mix of high-end brands such as Louis Vuitton and Dior, alongside high-street value brands such as IKEA, Uniqlo and Zara. Alicia Yu, founder and CEO of Luxe.CO, said: “With China’s middle-class now the biggest in the world, it’s more important than ever that brands understand what makes China’s consumers tick. “Our research shows that China’s consumers love the heritage of Europe’s and America’s most famous brands. But there’s a warning here too - the Chinese brands that make our list are younger on average. The world’s top brands will need to keep upping their game if they’re to hold on to their dominant position.” Notes to editors: - The report rates the performance of 186 international brands in total. Rankings are calculated from a weighting that includes: annual sales attributed to Chinese consumers, searches on Chinese search engine Baidu, follower numbers listed by brands’ Weibo pages (China’s equivalent to Twitter), and results from an online survey with a sample of 964. - Luxe.CO is China’s most influential online media platform, providing business information and intelligence for Chinese luxury fashion and lifestyle creatives, entrepreneurs, investors and consumers. - For analysis of the size of China's middle-class see Credit Suisse: Global Wealth Report 2015, which suggests the size of China’s middle-class overtook America’s in late 2015. For analysis of China’s growing fashion industry see Boston Consulting Group: Capturing the Dynamic Growth of China’s Fashion Market, which suggests that growth in China’s fashion market will account for around 30 percent of global fashion market growth in the current five-year period. - For further information or copies of the report contact Yunhan Fang at email@example.com or +44 (0)7808171544. High-resolution photos can be downloaded here. The top 100 brands in full 1. Chanel 2. Starbucks 3. Cartier 4. IKEA 5. Nike 6. Adidas 7. Louis Vuitton 8. Uniqlo 9. Dior 10. Burberry 11. Gucci 12. Tiffany 13. Hermes 14. ZARA 15. Prada 16. Bulgari 17. Armani 18. Muji 19. Givenchy 20. Coach 21. Fendi 22. Saint Laurent Paris 23. Ferragamo 24. Dolce & Gabbana 25. Valentino 26. Bottega Veneta 27. Lego 28. Chow Tai Fook 29. Victoria's Secret 30. Van Cleef & Arpels 31. H&M 32. Swarovski 33. UGG 34. New Balance 35. Michael Kors 36. Versace 37. Calvin Klein 38. Chloe 39. Jimmy Choo 40. MCM 41. Ralph Lauren 42. Puma 43. Zegna 44. Samsonite 45. Ferrero 46. Balenciaga 47. Mont Blanc 48. Chaumet 49. Alexander McQueen 50. Marc Jacobs 51. Godiva 52. Tory Burch 53. Levi's 54. Lanvin 55. Under Armour 56. Tommy Hilfiger 57. Alexander Wang 58. Celine 59. Jack Wolfskin 60. Kenzo 61. Gap 62. Folli Follie 63. Pandora 64. Costa 65. Tod's 66. Bally 67. Hugo Boss 68. Loewe 69. Kate Spade 70. DKNY 71. Vera Wang 72. Shanghai Tang 73. Dunhill 74. Miu Miu 75. Columbia 76. Abercrombie & Fitch 77. Tom Ford 78. Lindt 79. Forevermark 80. Max Mara 81. Rimowa 82. Leica 83. Ports 1961 84. Christian Louboutin 85. Diesel 86. Graff 87. Shiatzy Chen 88. Longchamp 89. Moschino 90. Club Monaco 91. Tumi 92. Moncler 93. Roger Vivier 94. Victoria Beckham 95. Nine West 96. Furla 97. Agent Provocateur 98. Topshop 99. Harry Winston 100. Chopard This press release was distributed by ResponseSource Press Release Wire on behalf of Luxe.CO in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.