Danish happiness trend alive and well in UK homes

Created by the Danes, hygge, pronounced (‘hoo-ga’ or ‘hue-gah’), comes from a Norwegian word meaning “well-being”. It is quintessentially Danish and means the art of cherishing oneself, and others. It’s broader than just having a good time and being cosy, it’s a mind-set and a way of life. And it’s heading to a town near you!

One online retailer, The Rug Seller, is reporting a surge in sales of fluffy, cosy rugs in warming colours and believes that the UK is embracing the concept by creating warm and snug home environments as we enter the autumn.

During September, sales of deep pile rugs increased by 300% and demand for red and orange rugs went up by 82%.

The Danes create hygge in their lives in many ways. They believe that your overall happiness can be improved by making small changes to your everyday living space.

Speaking about the trend, Daniel Prendergast of The Rug Seller said, “Despite not having a direct translation for hygge it would appear that we are making our homes feel hyggelig (the adjective for hygge).

“This is a new trend where people are swapping soft furnishings to make their homes cosier for the winter months. People are now seeing that they don’t have to live with the same cushions, throws and rugs all year round and are cosying up for the winter.

“What’s not to like? And let’s not forget, the Danes are consistently top of the polls as the happiest nation on the earth, so it’s not a bad idea to be taking some tips from them.”

To add some warming floor coverings to your home, visit The Rug Seller

Images available upon request.

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Press contact: Diana Stephenson, Calvin Marketing, 01477 571888, diana@calvinm.co.uk