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Dishmatic gets a new look

Dishmatic is a much loved brand

Dishmatic has been relaunched with a bright & fresh new look.

The new design reflects the effectiveness of a product that delivers a great end result and the 'Your dish friend' line expresses the brand personality.

There is clear communication of the key product benefits on the front of pack and the design has been created to give excellent on-shelf standout.

The redesign came about following consumer research which showed that Dishmatic is a much loved brand.

Daniel Neumann, Managing Director of EasyDo Products said “Our consumers told us that they see the product as effective and modern and with a friendly and quirky personality. On top of that in practical terms they love that it is fillable, dispenses just the right amount of washing up liquid and has refill sponges. But they told us we needed to shout out more and communicate better to stand out both for them and to attract new users. We have done this with the new design.”

The relaunch is supported by a new website Dishmatic website and a strengthened social media presence.

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For further information please contact Nathan Neumann - nathan@easy-do.com 07941534362

Notes to editor:

• Dishmatic was first launched in 1985.
• Dishmatic is made in the UK by EasyDo Products Ltd. a British family owned company who design, manufacture and sell cleaning tools that really work and delight customers.
• Dishmatic is the leading Washing Up Tool product in the UK with a growth rate well above the overall cleaning tools market (94.6% value share of the Fillable Washing Up Tools segment. Source: IRI data MAT to October 2016).
• Dishmatic is sold across the globe and is also market leader in Australia and Ireland as well as the UK.

This press release was distributed by ResponseSource Press Release Wire on behalf of EasyDo Products in the following categories: Home & Garden, Business & Finance, Media & Marketing, for more information visit http://pressreleasewire.responsesource.com/about.