Parents to spend £3.9bn this Christmas on gadgets for their kids Tuesday 6 December 2016 PDF Print British parents will spend a whopping £3.9 billion on gadget gifts for their children this Christmas, according to a new survey commissioned by gadget insurance website Row.co.uk. Two in every twenty-five mothers questioned claimed to be spending around £250 on electronic presents for their children this festive season, while one in twenty-five expect to pay around £450. With the average iPhone now costing £562 it’s perhaps unsurprising that almost 6% of parents expect to be paying around £599 on digital toys this Christmas per child. With the average UK mother having 1.8 children, that’s £1,078 gone in a flash! Despite kids demanding top tech, almost 1 in 3 parents surveyed still insisted they’d be spending less than £99 per child. Perhaps once wishful thinking, with products such as the 7 Inch Amazon Fire Tablet retailing at under £50 in many high-street retailers, budget gadgets really is a possibility. According to the study by the gadget insurance company, the most frugal parents can be found in England (30% spending under £99) and the most lavish spends can be found in Northern Ireland, with 12% spending over £500. The average amount to be spent on gadgets for children this Christmas is due to be £199, bringing the nation’s average spend to slightly over £3.9 billion. James Holden James.Holden@emailbig.co.uk Please consider providing a do-follow link to https://www.row.co.uk when using this research. This supports us to continue producing quality content. The survey, commissioned by Row.co.uk, was of 2,000 UK Mothers aged 35 - 44. Survey breakdown is available on request by emailing the address above. Images and company quotes also available - just ask. Row.co.uk is not interested in any Media or PR services. Please do not use these contact details for the purpose of selling. This press release was distributed by ResponseSource Press Release Wire on behalf of Row in the following categories: Children & Teenagers, Personal Finance, Retail & Fashion, for more information visit http://pressreleasewire.responsesource.com/about.