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Some grumble that the mainstream media is too negative in its approach but this proves otherwise

One of the most distressing occurrences for those in the public eye is publicity surrounding a relationship breakup.

This is a situation familiar to the leading psychologist and Global Director for the elite matchmaker Berkeley International, Mairead Molloy, who has offered support to many a celebrity facing relationship problems.

Given the worldwide interest in the split between the Queen of Pop Kylie Minogue and actor Joshua Sasse, you could be forgiven for thinking that there is far more media attention paid to breakups than announcements of engagement.

According to figures released today by the Norway-headquartered, global media monitoring company, Meltwater, this view is misguided.

An analysis made of the first three days of the confirmation of Kylie and Joshua’s split shows that 1,066 digital news articles were published globally with an average audience reach of 1.7 million readers.

News of the engagement however, resulted in 1,142 articles (up 7.1 per cent) over three days, with the average reach for each article being 2.1 million people (up 23.5 per cent).

Looking at the advertising equivalent value of each burst of coverage – how much would need to be spent on media advertising for the same digital presence – the breakup news is valued at £17.37 million while the engagement coverage is valued at £22.25 million (up 28 per cent in value).

Berkeley International, established in London with offices in Dublin, Paris, Milan, New York and Melbourne, has a plethora of high net worth clients including actors, celebrities, entrepreneurs and lawyers.

Mairead Molloy, who commissioned the research, spoke of the findings. “Some grumble that the mainstream media is too negative in its approach but this proves otherwise. There is nothing more heart-warming than hearing the news of people becoming engaged.

“The time leading up to Valentine’s Day is highly emotional, which must only add to Kylie and Joshua’s upset. There is enormous pressure for people to be ‘in a relationship’ which is why this time of year is usually the busiest for matchmakers, such as ourselves.

“There is nothing that make us happier than matching the right people together who then go on to be lifelong partners.”

Heidi Myers, Marketing Director EMEA at Meltwater added, “The news agenda is a pretty scary place at the moment, so it’s encouraging to see that the doom and gloom stories don’t always prevail. Meltwater helps companies - and people - make better, more informed decisions based on insights from the outside; it’s fantastic to see the insight, on this occasion, is that ‘Love wins’.”


Note to Editors: The Meltwater News research covered all digital news articles worldwide during the first three days of Kylie Minogue and Joshua Sasse’s engagement (February 19 to 22 2016) and for the first three days of news of their breakup (February 3 to 5 2017).

For further information, or to request an interview with Mairead Molloy or Heidi Myers, please contact Tina Fotherby on 0333 344 2341, mobile 07703 409 622 or email or Adam Betteridge on 0333 344 2341, mobile 07710 518545 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Berkeley International in the following categories: Men's Interest, Entertainment & Arts, Women's Interest & Beauty, Business & Finance, Travel, Media & Marketing, Retail & Fashion, for more information visit