New global platform VERCIDA.com changes diversity recruitment across the world

London, United Kingdom: New global diversity and inclusion recruitment website VERCIDA.com has now launched to offer recruiters and jobseekers the chance to change the lack of diversity in the workplace.

The new tech platform is aimed at jobseekers looking to work for employers that place inclusion and staff wellbeing high on the agenda.

And the site lets employers attract diverse talent in a pro-active way by demonstrating the benefits and initiatives they offer to employees.

CEO Morgan Lobb says “Diversity in the jobs market is extremely competitive and has gathered immense pace.

“Organisations face huge public criticism when their brand does not represent the diversity of society.

“Couple this with the lack of productivity and profitability associated with not having a diverse workforce, and it has become a tightening noose around the neck of many CEO’s.

“Despite their best efforts employers still face woeful staff representation.

“We have built VERCIDA.com to solve this issue.”

VERCIDA.com gives jobseekers all the information they need to make an informed decision about whether an employer is the right fit for them and their specific needs.

VERCIDA.com allows jobseekers to search for jobs using filters that show the work employers are doing internally to promote diversity and inclusion, as well searching for jobs using the traditional search fields such as location, geography and keyword,.

And every employer advertising a job has their own company profile which highlights their values and inclusive features such as age, belief, gender equality, and LGBT initiatives.

VERCIDA.com also has a growing database of over 3000 articles relating to the work employers are doing to promote Values, Equality, Respect, Culture, Inclusion, Diversity and Accessibility in the workplace (VERCIDA).

Ben Chalcraft, VERCIDA.com MD, said:

“Jobseekers are much more likely to find an employer that wishes to increase representation of their group or community by searching for the right type of employer in the first place”.

“We list thousands of jobs, but place the employer’s diversity information right in the heart of the job description.

“For example, if an engineering employer wishes to recruit more women we push female friendly content as part of the job advert.

“We’re engaging with jobseekers though relevant content and marry the employer’s diversity strategy with their resourcing needs.

“It adds up to a cutting-edge diversity recruitment platform fit for the modern world”.

Over 100 early adopting employers are using VERCIDA.com, which has grown from a kitchen start-up to industry leading specialist.

Many clients are now citing the site as their main source of staff attraction.

Clients include: BBC, Sky, ITV, Viacom, Ofcom, Department for Education, Met Police, Bank of England, Barclays, HSBC, Morgan Stanley, Hs2, Network Rail, TfL, Heathrow Airport, and Atkins.

Digital inclusion is a core part of VERCIDA.com’s overall strategy.

Web accessibility, which is enshrined in law by the Equality Act 2010, was a key priority when the new VERCIDA.com platform was being developed.

VERCIDA.com is highly accessible and people with mobility, visual impairments or dyslexia can easily access the site thanks to a comprehensive 60 hour web accessibility audit by the Shaw Trust.

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Editors Notes 

For more information about VERCIDA.com please contact Catherine Grinyer:  
Email: catherine@bigvoicecommunications.co.uk  
Mobile: 07713 248387 

About VERCIDA.com
VERCIDA stands for: Values, Equality, Respect, Culture, Inclusion, Diversity, Accessibility.

Watch a short video on VERCIDA.com on the VERCIDA Global YouTube channel.

VERCIDA.com helps employers attract candidates from diverse backgrounds in a pro-active way through positive action, while clearly showcasing their employer value proposition.

The platform also offers jobseekers all the information they need to make an informed decision about whether an employer is the right fit for them.

Formed in January 2011 as DiversityJobs.co.uk, VERCIDA.com has been developed specifically to assist job seekers and employers that want inclusion in the workplace.

VERCIDA.com is highly accessible having completed a 60 hour audit by the Shaw Trust ensuing even those with mobility, visual impairments or dyslexia can access the site.

The VERCIDA.com executive board includes RT Hon Sir Vincent Cable MP and Janet Hill CBE.

Quick facts about diversity and inclusion in the UK
• 40% of LGBT staff do not feel comfortable coming out at work
• 9.1 million people in the UK are from ethnically diverse backgrounds
• By 2021 20% of the population will be of ethnically diverse origins
• The UK has a skilled and ageing demographic
• One in five jobseekers has a disability and there is a disability employment gap of 2.4 million people. More than 70% of people with a disability do not disclose to recruiters due to fear of discrimination