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Now the summer is over, so too are the endless magazine specials on where our favourite celebrities have been holidaying this year. In recent survey of 2000 holidaymakers, Holiday Hypermarket has revealed some surprising statistics on just how influential celebrities are when it comes to choosing your holiday destination…

According to the findings, one in four adults admitted to having an interest in the holiday habits of the rich and famous, with 80% of those stating that they had actually booked a destination based on a celebrity they liked having been there. Those most influenced had even gone as far as spending extra money on their holidays in order to head to a popular celebrity hotspot.

Perhaps surprisingly, the survey showed it’s often men who are most influenced by the star-struck media, with the research showing they are almost twice...

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