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BETEGY, the digital sports data technology start-up, today announced that they are to provide their patented football sports betting prediction software in an exclusive 3-year licensing agreement with Chinese Welfare and Sports Lottery provider SunLoto operators of the Wozhongla brand.

The Sports Lottery market in China was worth 21.9Billion USD Dollars in 2013 and the agreement sees BETEGY as one of the first European companies to enter this lucrative and legal sports betting related vertical. It is to offer its digital sports content and user engagement football predictions products developed using statistical algorithms to millions of potential customers of the Wozhongla brand as a paid service in time for this year’s World Cup.

The 3-year deal with an optional extension shall allow SunLoto access to the BETEGY API which provides data-driven predictions as against subjective opinions...

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