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Alan Watson, MD of Barron McCann

Alan Watson, Managing Director of retail IT support specialists Barron McCann provides his top tips on how retailers can make the most of Black Friday this year.

RETAILER TOP TIPS FOR BLACK FRIDAY 2015

Despite being just days away, the discussions about the effects of Black Friday continue to shape many discussions across the retail industry and there are mixed views by some on whether they even want to participate this year.

That said, with customers driving many of the current trends we see in retail, it is interesting to consider whether retailers really have much choice when it comes to providing Black Friday offers to their customers. I think it is safe to say that the majority feel that they need to embrace the initiative to remain competitive and favourable in the eyes of the customer..

So what can retailers do to benefit from the perks of...

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