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More brands have chosen to showcase their AW13 collections with Bipo, the new free press image library, than with any other UK media image provider.

Unlike its competitors, Bipo allows fashion, beauty, home and lifestyle brands to upload their images for free, which the media can then download, also for free. There are currently more than 10,000 AW13 images available from 150 of the world's leading designers, multiple retailers and fashion PR agencies, including Alice by Temperley, Alberta Ferretti, American Apparel, Melissa Odabash, Superdry, New Look, Debenhams and Monsoon/Accessorize.

Bipo's freemium model means that any brand can showcase its images to the press, no matter what their budget is. Bipo knows that the press need the big brands, but that they also want the quirky names, the up-and-coming designers, the old-school classics and the unusual brands. The free-to-brands, free-to-press model results in a much more diverse collection of images...

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