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8th November, 2016: Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to accommodate Google’s new ‘mobile-friendly’ search algorithm penalty that will come into effect from January 2017.

In August 2016, Google announced that they are going to start penalising webpages on mobile sites that show intrusive interstitials. This means that pages with intrusive interstitials, for example a popup that covers the main content when a user scrolls through a page, will rank considerably lower. SEOs and webmasters have until January 2017 to ensure their websites are more accessible to users.

With no official penalty check tool introduced by Google, Blue Array has developed their own tool to find intrusive interstitials on a webpage.

The interstitial penalty checking tool uses a cloud-based system that runs a crawler to retrieve every single page of a...

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