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London 22nd July 2016: Sport Heroes (formerly Running Heroes) the fast-growing French tech start-up founded in May 2014 by sports enthusiasts Boris Pourreau and Jean-Charles Touzalin, has raised two million euros in second round funding with the VC fund A Plus Finance, French Public Investment Bank (BPI France) and business angels.

Sport Heroes uses apps and on-line technology to build sports communities and encourage mass and bespoke participation in sport by making it more fun, interactive, social and incentivised. Since launch, the company’s sports communities have reached over 300,000 sports people whilst the company itself has managed 24 sports experiences in 62 countries and raised more than 300,000 euros for charity.

The funds raised from the latest funding round will help the company expand its product portfolio and build its international footprint.

The Sport Heroes business model consists of three major strands:

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