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In keeping with the wonderful range of wooden and traditional toys available, the Butterflies and Dragons website has always been fun and interesting to look at. However earlier this year the team realised that it was well due an overhaul and today sees the official launch of the new website which not only looks wonderful but also allows customers to quickly and easily find their perfect gift. The new site still features “Dave the Dragon” and maintains a very colourful feel but has been completely overhauled to improve its visual appeal and user experience.

“We knew the site needed an overhaul and really wanted to bring it up to date both visually and in terms of usability too. We have worked very hard to get it right and the initial feedback from our customers suggests that we have done a pretty good job.” Said Tony Kempster MD.

The new site allows users to find their perfect gift using a multitude of search criteria: categories, themes, age groups,...

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