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Carbon saving is not just for industry. Soon schools and their communities may be able to calculate their reductions too. EcoRoute is an innovative carbon saving project aimed at developing a biometric monitoring system that will motivate school children to exercise, keep healthy, and reduce CO2 emissions at the same time.

Martin Aitken, founder of EcoRoute, had the idea of incentivising carbon saving several years ago, but it was when he met Cambridge Design Partnership that the concept gained a new impetus. Support from the product development consultancy has helped EcoRoute to win one of the first Small Business Research Initiative contracts to be awarded in the East of England.

Martin explains, “School children simply aren’t taking enough exercise and 30% of our children are over-weight or obese, which is...

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