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The growing popularity of personalised farewells to loved ones who have passed away is contributing to a soar in demand for direct cremations.

A growing number of UK families are moving away from the traditional funeral service and same-day wake, instead choosing to remember their loved one by planning a more fitting celebration of their life – whether through a separate memorial service, thanksgiving service, a meal or even a party.

With this in mind, more and more people planning a funeral are instead opting for a simple, no-frills cremation – with no service or mourners, limousines or flowers - allowing for more time, flexibility and money to be invested in dedicated send-off more appropriate to the individual.

The increase in demand for direct cremations is reflected in the latest industry figures which show a ten-fold rise in the UK, from 0.3 per cent in 2015 to 3.5 percent in 2016.

The rise is also mirrored at Read full release

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