Expanding operations into the United States will accelerate growth
Lightweight reusable vehicle graphics specialists Spedian™ is extending its offering into the United States following the signing of an exclusive licensing deal with US-based Modagrafics, the fleet services graphics provider.
The vehicle graphics market in the US is valued at £3 billion and the deal is a significant step forward for Spedian and one which will see the company, which has enjoyed considerable success in the UK municipal market, move into the commercial marketplace.
Based in Rolling Meadows, Illinois, Modagrafics can count household names such as McDonald’s, Caterpillar, BP, Nissan, Mars and the producers of Millers beer, Millercoors, among its customers and is one of the leading providers of fleet graphic branding.
Under the terms of the deal Modagrafics, will serve as the...