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UK takes Amazon to heart; it’s a love/hate relationship with Facebook; political parties take the ‘hate’ vote.

London ad agency isobel has conducted timely research to establish the UK’s most loved (and unloved…) brands.

The survey, conducted in association with OnePoll, polled 1500 UK consumers (18+ and nationally representative) and asked them to identify brands against a number of ‘love’ characteristics. The survey also asked respondents to identify those brands, if any, they hated.

Amazon, the internet retail giant, is the UK’s most-loved brand polling almost half of the votes (48%); the next three places are taken by food stalwarts Cadbury, Walkers and Heinz with BBC1 demonstrating national affection in 5th.

The rest of the top 10 is occupied by Google (6th), Kellogg’s (7th), retailers Boots and Tesco (8th and 9th respectively) with ITV, the UK’s oldest...

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