Black Friday deals will kick-start Christmas shopping, but shoppers anticipate a curb in spending through December and in the January sales.
The survey by The Market Creative found that more than two-thirds of consumers plan to take advantage of Black Friday deals with 62% shopping for Christmas gifts. However 26% anticipate this will mean they will spend less overall in December.
The impact on spending is likely to run into early 2017 as 28% of shoppers said Black Friday had made them less interested in the January sales.
Two-thirds said this was because the offers they could get over Black Friday and Cyber Monday were generally better while 35% said they intended to blow their budget on Black Friday and therefore would have less to spend later on.
Black Friday has changed the Christmas shopping habits of younger shoppers, but the trend...