Searches for water parks, lidos and beaches have increased by an average of 277% this week, as parents seek out splash parks to make the most of the UK heatwave.
Day Out With The Kids has revealed a record number of searches for water attractions over the last seven days, as parents look for ways to keep cool in the soaring temperatures.
The site has seen searches for lidos increase by over 550% compared to last week, with splash parks and swimming pools beating more traditional day out destinations like theme parks and tourist attractions for the first time. Searches for UK beaches have also increased by 263%, and water parks by 213%, with many selling out in advance or reaching capacity.
The site’s top viewed attractions for the last seven days has also become dominated by those in the water category for the first time, with some attractions seeing more...