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At Christmas, 79% of women purchase clothes for their partner, and the colours and styles they choose can reveal a lot about their relationship.

According to recent surveys in UK and USA**, women buy clothes for their man for two main reasons – because they like the item, and because it will look good on their partner.

Customer profiling by UK retailer EasterEccentric.com in 2013 found that:

Women who buy high quality clothes for their partner are exacting, discriminating and poised. They can be sensitive and refined and, while seeking the same in their man, persevere to create a stable relationship.
Women who buy unique and bespoke clothes for their man are complex, imaginative and original, the type of woman that expects a lot of herself - and her man.
Women who buy swimwear for their partner are supportive, energetic and fun-loving types who enjoy sharing interests with their partner.
Women who purchase...

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