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Sir Keith Mills, Ecrebo investor

Ecrebo, the retail point of sale marketing specialist, has today announced a £12 million investment from Air Miles and Nectar founder Sir Keith Mills and former Warburg Pincus Head of Europe, Joseph Schull.

The new funding will support increased investment in product and technology development for Ecrebo’s digital marketing platform, and will help to accelerate the retail technology specialist’s global expansion, with a particular focus on North America. This will build on Ecrebo’s success to date in Europe, and entry into the American market in 2016. The funds will also be used to recruit new talent into Ecrebo’s growing team.

Sir Keith Mills and Joseph Schull will join Ecrebo’s board as directors alongside the company’s Founders, Dr Hassan Hajji and David Vernon. Existing investor Octopus Ventures, one of Europe’s largest venture capital teams, is also participating in the investment...

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