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Acquisition Brings Agility to the Creative Marketing Lifecycle, Taking Creative Collaboration to New Heights and Establishing the Next Generation of MRM Solutions

Toronto, Canada – December 6th, 2012 – North Plains, the leader in helping companies leverage their visual media assets, announced today it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to more effectively create, manage and share rich media, improving marketing agility and profitability.

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