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Launched Friday 18th May 2012

Breakthrough in allergy prevention

Highlights of new breakthrough clinical evidence are previewed today at the Allergy + Free From Show (18-22 May 2012) which demonstrates that the daily intake of a specific strain of probiotics given to pregnant mothers and their newborn infants halved the child's potential development of allergic sensitization and atopic eczema.

Currently, the UK is one of the top three countries in the world for the highest incident of allergy (₂), with over 21 million UK adults suffering from some kind of allergic reaction (₃). Most children develop allergic sensitivity in the first two years of life, and if diagnosed with atopic eczema they stand up to 80% chance of this progressing to asthma by the age of 12.

The double-blind placebo controlled study was run by The College of Medicine at Swansea University and has been submitted...

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