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Fresh, discover beauty online, celebrates its 10th year in business this September and with an impressive history of being profitable every trading month in its existence, this is one online retailer that shows putting the customer first is the key to success.

“Fresh was born with the customer in mind, we launched the website with Free Shipping & a 100% money back guarantee as standard for every order, back then every other website was charging extremely high shipping fees and making it difficult for you to return anything” Director and Founder Kevin Paterson explains.

“We saw an opportunity in the market as the big players, like Myer & David Jones, who dominated retailing in cosmetics with their ground floor beauty emporiums, were ignoring online retailing. This gifted Fresh with the opportunity to provide leading brand cosmetics and fragrances delivered straight to your door.”

Fresh launched its website on the 6th of September 2004, and...

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