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Latest acquisition increases conversions for campaigns on the Google Display Network.

London UK, August 7, 2012 – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the acquisition of software developer ScienceOps and the company’s AdMetrica technology. AdMetrica has consistently proven to help large advertisers significantly increase the number of conversions generated by the Google Display Network while effectively reducing their average Cost per Acquisition (CPA).

“We’re thrilled to join the Acquisio platform,” says Bryan Minor, President & Founder of ScienceOps and now Chief Scientist at Acquisio. “Like Acquisio, ScienceOps was built to give businesses the tools needed to enhance performance. Being acquired by an industry leader like Acquisio validates the quality...

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