HELLO JOE is a simple idea which addresses a previously unidentified gap in the market. All over the UK people are wearing uniform, unattractive, high visibility vests and jackets when out cycling, walking and running. Starting with T-shirts Hello Joe will incorporate light reflective ink, into boldly designed fluorescent clothing, to provide a fashionable, comfortable and more individual alternative to what’s currently available in the high visibility clothing market.
COMPANY & CLOTHING
The company website www.hellojoe.co.uk launched on 15 May 2010 with a range of fluorescent T-shirts - offering 4 female and 4 male designs available for immediate purchase and a further 8 designs available for pre-order.