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Kenton Floors’ flagship brand Woodpecker has launched its new website following the debut of new ranges of laminate and engineered wood floors. The re-branded site was built to attract end users by investing in a refreshed, user-friendly design.

Launched on the 27th of January, the website integrated with Kenton’s postal sampling system, enabling the end-user to order up to three floor samples at a time. Sample orders from the website contributed a significant 40.6% over a two week period following the launch. Total postal sampling increased by 34.3% in comparison to the same timeframe in 2013.

Popular engineered floors are at the forefront of the free sample orders, with the Raglan range leading just ahead of the engineered...

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