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MOT RETRO Model Anna Moody

Europe’s leading model agency, London-based MOT Models has launched their latest division called RETRO in response to the growing buying power of the post-war baby boomer generation.

A report conducted by the Institute of Customer Service* says that nearly two thirds (63%) of UK business leaders focus their efforts on the younger demographic. This bias means that organisations are potentially missing out on a large proportion of the ‘silver pound’ economy – shown to be worth up to £43 billion in annual spending. In the US a study by Nielsen** shows 50% of the population is over 50 and baby boomers have control of over 70% of all disposable income.

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