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Following the high profile campaign #loveyourlines, Secret Saviours have carried out research amongst 1,000 ordinary women to see if their attitude to stretchmarks have changed ... full results below.

Further, the research revealed that there is a fundamental misconception amongst women as to how stretchmarks actually form – and when properly explained, women quickly realised that no amount of moisturising with oils or creams could penetrate deep into the dermis where stretchmarks actually form.

PRESS RELEASE
SEPTEMBER 2015

#LOVEYOURLINES ?
NEW RESEARCH SUGGESTS MOST WOMEN DON’T LOVE STRETCHMARKS

Although the #loveyourlines campaign has given women the opportunity to embrace their stretch marks by sharing them on social media, according to new research* carried out by Secret Saviours Anti-Stretch mark underwear, far from loving their tiger stripes, for most ordinary women stretch marks are right up there with...

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