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Food ingredients manufacturer, Macphie, has unveiled a new addition to its range of premium Sensations cake mixes. The new Ginger Sensation cake mix has a warm, spicy flavour and is packed with pieces of Australian crystallised ginger to give it a distinctive texture. It contains no artificial colours, flavours, preservatives or hydrogenated fats.

Macphie marketing manager, Liz Taylor, commented: “Targeted at consumers who love indulgent treats that are full of flavour, the Sensations cake mixes have become real stars in our cakes portfolio. We’re excited about this new flavour, which is a twist on a classic. It’s everything that a traditional ginger cake should be - moist, dark and sticky – but it also contains pieces of Australian crystallised ginger to give it extra flavour impact. The winter months are all about comfort food and it doesn’t get more comforting than muffins, slices or cake bars made from Ginger Sensation cake mix.”

“Bakers can add...

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