Supermarket brands lead the way in customer satisfaction
London, U.K., Tuesday, 30 July 2015 – Sainsbury’s has become the UK’s preferred petrol retailer with 52 per cent of those surveyed choosing it for its exceptional service and experience, according to an independent study by worldwide leader in consumer intelligence solutions, Market Force Information. A survey of 5,900 consumers in June 2015 asked participants to evaluate petrol-retailers on the experience delivered, including price, service, brand image, and value added services such as food and coffee shops.
For the rankings, Market Force Information asked participants to rate their satisfaction with their most recent petrol retailer and their likelihood to refer that petrol retailer to others. The results were averaged to rank each brand on a Composite Loyalty Index. (see chart 1)
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