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Running an independent outlet or small chain brings many advantages. It allows you to run and build your own business and, for many, gives an opportunity to fulfil a dream.

On the other hand, resources are usually much tighter than they are for the large national “managed” chains. For instance, most national chains will have access to a mystery shopper scheme that gives valuable feedback from a consumer’s perspective. This allows them to build on what they do well and deal with problems before they lose customers to their competitors.

Up until now, such a valuable service has been out of the reach of independent outlets, but this is no longer the case.

This week, MarketPublic Limited expanded its online service to allow independent outlets and chains run their own mystery shopper schemes – with mystery shopper visits costing as little as £36 per visit plus VAT and food/drink expenses.

Using the marketpublic.com website,...

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