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CONSIDER YOURSELF PESTERED!
PARENTS GIVE IN TO PESTER POWER A STAGGERING 21 TIMES A WEEK

British parents give in to pester power for unhealthy snacks, a staggering 21 times a week on average – that’s 1,092 times each year, according to new research.

Researchers took a detailed look at modern parent’s attitudes towards snacking and found British kid’s addiction to high salt and sugary foods is at an all-time high.

The survey commissioned by Yazoo No Added Sugar milk drinks, found the average parent hears the words “I’m hungry” from their children nine times a day, with chocolate emerging as the snack children pester for the most, followed by sweets, crisps, biscuits and sugary drinks.

According to the poll, if parents do attempt to withhold sweets from their offspring, 40 percent are rewarded with a strop, a further 31 percent are hit by name-calling and tantrums– and 28 percent can expect tears and a complete...

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