Popular UK Dating Site mysinglefriend.com Relies on MySQL to Power its Rapid Growth
London -- July 10, 2007 -- MySQL AB, developer of the world's most popular open source database , today announced that mysinglefriend.com has selected the MySQL database server for its fast-growing Web 2.0 site.
mysinglefriend.com has rapidly become one of the most popular dating websites in the UK, with over 150,000 current users and a further 10,000 joining each month. At peak hours, there may be as many as 16,000 concurrent users in the system. Launched by TV personality Sarah Beeny and business partner Amanda Christie in September 2005, the site has been described as ‘more addictive than lemmings’.
The viral community growth of the site has been a challenge for its technical staff to keep up with. mysinglefriend.com needed a fast, flexible and reliable database that would scale to...