Ovum Study, Commissioned by Nativ, Finds Substantial Growth in Media Logistics and Supply Chain Market
27 MARCH 2013 – Ovum, the global technology market analysis and consulting firm, today launches a study with Nativ, the media logistic software developers, defining the growth of the market for Media Logistics Platforms.
Media Logistics Platform (MLP) is Ovum’s newly coined term to define the logistics software businesses that manage the processes of production, ingest, post-production and transfer of media and data to broadcasters and Online Video Platforms (OVP). As cloud and file based-workflows become mainstream, MLPs are a vital service segment of the premium media market. With a current potential value of £100m across the core markets of Europe, North America, APAC, South America and Middle East and Africa, the total addressable market is set to quadruple in value over the next four years to be worth £400m by 2018.
Driven by the disruptive threat...