Skip nav


Can Hollywood provide the web design
industry with a useful metaphor for
production values?

Craig Fotheringham, editor of
NewEconomyScotland.com thinks so and
has come up with a classification
system for website design values. These
are Studio, Dogma and Gonzo.

He stated:

"Studio films have high production
values, a cast of thousands, special
effects galore and the stars are
treated to personal trailers, champagne
on tap and pretty much anything else
they ask for. Studio productions are
capable of making big money, but if
they fail tens of millions have been
lost. If I say Boo.com you begin to get
the point of the analogy.


"Gonzo is a form of homemade pornography
that has become hugely popular and
highly profitable over the last few
years. It is characterised by shaky...

Read full release