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Sarah Brown, Founder, Pai Skincare

Pai Skincare, the London-based sensitive skin care brand, has closed a GBP 3.45m (EUR 4m / USD 4.5m) Series A investment led by Luxembourg based CAP Invest.

Pai plans to double-down on e-commerce, hire an experienced CTO / Head of E-Commerce and expand its global direct retail operation.

With 6 websites covering Europe, North America and Australia, Pai will launch its first online stores in Asia, scale up online marketing and bring web development in-house.

Founder Sarah Brown says of the new investment:

“Pai has empowered thousands of women to tackle their sensitive skin issues. Our ambition is to help millions, which this investment will help us do.”

CAP Invest are adding to their already comprehensive portfolio of brands including Oh My Cream, Big Fernand, Gault & Millau and StaffMatch. Thomas Riccobono of CAP Invest comments:

“Pai has a clear sense of direction, and successfully...

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