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Helen Croydon, who started the site.


A new dating site has launched for those who like a low-maintenance approach to relationships. offers a revolutionary new model of dating with the promise of meaningful romance without the demands of 24-7 coupledom.

It’s not a no-strings site. It’s for independent-minded singletons looking for mutual attraction and a genuine rapport but who don’t have the time or circumstances to do everything together. It promises to match ‘singletons who value their own lives and interests, but still want to spend quality time with someone they care about.’

The site is the brainchild of author and journalist Helen Croydon who wanted a solution to her own dating life: “In my experiences of dating, I found it’s all or nothing. Guys...

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