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Path Intelligence® has announced a significant expansion of its product platform as part of its on-going drive to deepen its location analytics leadership.

Living up to their reputation as location analytics pioneer, with an exclusive focus on the shopping center industry, Path Intelligence is spearheading the development of a Big Data hub (PI+) and a new analytics platform (PIX), both of which take advantage of their existing best-in-class location strength, multiplying their capabilities significantly.

Unique to the location analytics field, Path Intelligence combines the broadest, most statistically robust location analytics capabilities, by combining cellular, Bluetooth and Wi-Fi signals from cell phones to derive shopper insight. By adding new capabilities to their platform they will support decision-making in their shopping center owner customer base by providing deeper...

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