- Ten years on since the devastating 2007 summer floods, new YouGov research identifies general lack of flood risk knowledge across the UK -
Ten years since the devastating summer floods of 2007, which saw over 48,000 homes affected by flooding*1, the UK population is failing to take adequate steps to understand whether their homes are at risk of flooding, with more than half (53%) of respondents from a YouGov survey confirming they have never checked whether their homes’ in an area officially considered to be at risk of flooding.
This increases to 63% when specifically asking people in Scotland and higher again, 75%, when questioning people in Northern Ireland.
The findings were revealed today in a Landmark Information-commissioned YouGov survey that looked at how perceptions had changed over the ten-year period.
In addition, when asked what their...