Executive media coaching consultancy Primedia Solutions is offering Jeremy Corbyn a top five tips master class on how to manage his media profile as he celebrates his leadership win and kicks off the Labour Conference.
Pointing out that his failure to win over those other than the staunch left wing side of the party, Primedia initially cites his lack of political finesse.
Their top five tips for building a Blair type following starts with him having to adapt to the audience he is addressing.
1. Create an imaginary image of the specific audience. If need be physically stick a picture of a typical audience member above the camera lens or autocue, and talk to that person, on their level, in a language they understand. Anticipate their perception of you and respond to their expectation. Allow them the common courtesy of having a different opinion to you, acknowledge that and explain that you also have a view going through your logic....