Talking could make or break businesses
On-the-ball companies need to take advantage of a fair wind to avoid missing a ‘staggering’ export opportunity, according to a West Midlands business linguistics business.
The weak Sterling against the Euro has made British prices competitive: but more businesses need to use the bridge of language to make the most of these opportunities, warns Sue Clarke, of PromoLingua, a Warwick-based language consultancy.
One in five Midlands exporting businesses admit they have lost business contracts abroad because of difficulties with language, according to figures recently released by the National Centre for Languages.
But small and medium-sized firms are waking up to the value of using linguists to give them better prices, deliveries and profits.
Multilingual Sue, who speaks five languages, founded PromoLingua,