Skip nav

While forms of digital marketing such as social media, outreach publicity and email newsletters have taken centre stage in advertising and publicity campaigns, it has been proven that the personalised approach of direct marketing has a resonating effect on consumers. What matters are the foundational messages in the marketing approach, or behind the brand, more so, than the ad creative or technique used reach those customers. Despite many companies jumping on board with the latest digital marketing fads, direct marketing company

Romax Marketing urge people to remember that traditional methods are still key. They argue that direct mail marketing should not be overlooked as a valuable asset to the operations of B2B and B2C marketers in producing effective blended campaigns that can greatly increase the potential for...

Read full release