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30th September 2015

SAINT JAMES RUM, the number one Caribbean Pure Cane Rum in the world, has increased volume sales by +14% worldwide since the beginning of the year. The 250th Anniversary of SAINT JAMES Plantations has favoured a growth in sales with events around the world and a general mobilization for the brand.

SAINT JAMES was specially honoured during a week of festivities on its home island with the reveal of impressive pieces of art including a live contemporary dance performance and a monumental mural graffiti. The 250-year-long history of SAINT JAMES is also symbolized on site with an ultramodern metal sculpture that will last over time. Rum experts, clients, journalists and VIPs who contributed to the brand’s accomplishments celebrated its success during a special evening at the SAINT JAMES House, in Sainte Marie, Martinique. The highlight of the evening was a special auction of the best SAINT JAMES vintages spanning over the past 250 years...

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